About
I help scale-ups create high quality prototypes to win deals. My role has transformed—I now orchestrate AI tools to multiply output and deliver 10× the impact.
Products
Things I've built and shipped
Shader Wall
A macOS app that puts a living shader behind your windows. Try the whole app in your browser.
Thesis
Assumption mapping for product teams. Shared, sentence-level theses where every claim is mappable, testable, and visible during prioritization.
How design has changed with AI
View allUtilising AI to Help Sales Win Deals
The features and flexibility that were only possible because of AI.
A Website Built from an HTML Brand
Built with the Little Plains approach, then structured and styled page by page so it all looks consistent.
Testing Whether It Works, Not Just How It Looks
A no-code builder prototyped on live models, to test feasibility and viability along with usability.
Experience
Enterprise AI Group
May 2025 – PresentLead Product Designer
Building AI-powered enterprise solutions. One-person product team delivering prototypes that win deals.
SEEK
May 2022 – Sep 2024Senior Product Designer
Led discovery and design for candidate-facing products. Built AI resume tools and skills-based course finders.
Best Practice Software
Oct 2019 – May 2022UX Designer
Designed cloud-based practice management SaaS. Prototyping, validation, workshops, and component libraries.
Kind words from colleagues
Product Thinkers
View allTeresa Torres
Author, Continuous Discovery Habits
Chris Spiek & Bob Moesta
Jobs-to-be-Done Practitioners
Ryan Singer
Author, Shape Up
Christopher Alexander
Architect & Design Theorist
Earlier work
SEEK and Best Practice
The MVP Missed. So We Fixed the Funnel.
We shipped a courses module on SEEK's Career Advice pages and the numbers came back short. Three small fixes, one for each leak in the funnel, took conversion from 9% to 20%.
Booking an Appointment in Two Panels
Booking an appointment was slow and frustrating for receptionists. A two-panel dialog made it readable at a glance, and gave Best Practice a pattern for workflows that hadn't been designed yet.
Essays
Agentic user testing
Removing the friction of setting up user tests, and getting results you can trust when you design in HTML, not Figma.
Three tools before the game
Sliders for the feel, a frame strip for your own mistakes, and recorded players of four skill levels: the tools Wallbounce was built with, and what each one told us.
Opportunity sizing, but Balatro
Sizing a product bet like a hand of cards: people are chips, dollars are mult, and a growth loop is a joker.
You Can Conjure Your Own Tools Now
In Figma, you waited for someone to ship the feature. With AI code tools, you build the creative tool you need in the moment you need it.
The GUI Has to Earn Its Place
I used to accept GUIs as the default. Now, if a chat interface could do it faster, the GUI feels like friction.
How I Handle Conflict
Disagreements aren't problems to avoid—they're opportunities to learn. Here's how I turn product debates into experiments.
The Future is Now
AI has fundamentally changed how designers produce their work. This is my journey from Figma to shipping real code.
Small studies
For the curious
Two Levels of Settings Without Getting Lost
People couldn't set up the AI in their own apps. We grouped the parts into features, then fixed the confusion between workspace settings and app settings with two moves: swapped colours and a dialog.
Showing AI What to Look For
People setting up AI document review didn't know what a rule was. So I drew the document, lit up what each rule checks, and built a state machine to review every state with the team.