Projects

Case studies and experiments in AI-augmented design and development.

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Process2026

How I Work

A video demo and essay on my AI-augmented workflow — shipping multiple features in parallel using Conductor, GitHub, SuperWhisper, and Vercel.

AIWorkflowVideo
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Article2026

You Can Conjure Your Own Tools Now

In Figma, you waited for someone to ship the feature. With AI code tools, you build the creative tool you need in the moment you need it.

AICreative ToolsDesign Process
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Article2026

The GUI Has to Earn Its Place

I used to accept GUIs as the default. Now, if a chat interface could do it faster, the GUI feels like friction.

AIDesignUX
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Article2025

How I Handle Conflict

Disagreements aren't problems to avoid—they're opportunities to learn. Here's how I turn product debates into experiments.

ProcessCollaborationExperimentation
Article2025

The Future is Now

AI has fundamentally changed how designers produce their work. This is my journey from Figma to shipping real code.

AIDesignTransformation
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Enterprise AI2025

Responding to an RFP

A small startup competing against large organizations for a major government tender. One designer with AI tools delivered what would normally require a multi-team effort.

AIEnterprisePrototyping
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Prototyping2025

ProductLite

Real code prototyping that enables rapid experimentation, user testing, and production-ready output.

ReactPrototypingUser Testing
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No-Code AI2025

Configurator

No-code LLM workflow tool prototype. Building complex AI pipelines without writing code.

LLMNo-CodeWorkflows
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AI Development2025

Things I Built with LLMs

Feature Flags, LLM Chat, Dynamic Workflows—features that would be impossible in Figma, now real.

LLMFeaturesReact
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Enterprise AI2025

Daisy Assist

AI-powered assistance tool for enterprise workflows.

AIEnterpriseLLM
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Enterprise AI2025

Daisy Assess

AI-driven assessment and evaluation platform for enterprise.

AIEnterpriseAssessment
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Product Design2024

Iterating to Impact: SEEK Learning

When the MVP didn't hit targets, we diagnosed the funnel, tested our assumptions with small changes, and shipped our way to the goal.

Product DesignExperimentationConversion Optimisation
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Product Design2024

SEEK Case Study 2

Case study from SEEK — details coming soon.

Product DesignDiscoveryB2C
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Healthcare SaaS2021

Best Practice Case Study

Case study from Best Practice Software — details coming soon.

SaaSHealthcareDesign System